{"id":3036,"date":"2023-05-09T18:43:11","date_gmt":"2023-05-09T18:43:11","guid":{"rendered":"https:\/\/www.goldsgym.com\/blog\/golds-gym-nil\/"},"modified":"2025-06-30T17:22:19","modified_gmt":"2025-06-30T17:22:19","slug":"golds-gym-nil","status":"publish","type":"post","link":"https:\/\/www.goldsgym.com\/blog\/golds-gym-nil\/","title":{"rendered":"Gold’s Gym NIL"},"content":{"rendered":"\n

\"A<\/figure><\/h3>\n\n\n\n

Iconic Fitness Brand Gold\u2019s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Amabassador Program<\/h3>\n\n\n\n

Decades after pioneering modern bodybuilding and fitness culture, Gold\u2019s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide<\/em><\/p>\n\n\n\n

May 09, 2023 Venice, CA:<\/strong> Legendary Gold\u2019s Gym has joined forces with Opendorse, the leader in NIL brand partnerships, to launch an exclusive ambassador experience. Throughout May, collegiate athletes of all sports are encouraged to apply for the chance to become a Gold\u2019s Gym Brand Ambassador \u2013 a program that will see opportunities for content, philanthropy initiatives, community engagement, media and more. Additionally, the selected athletes will be invited to the \u201cMecca Experience\u201d in July at the original Gold\u2019s Gym in Venice Beach, California where they will learn about the brand in greater depth, participate in workshops, create content, train with legends and meet celebrities and regulars that form the most iconic gym community in the world.<\/p>\n\n\n\nWhile the program makes Gold\u2019s Gym the first international gym brand to engage in NIL deals at the collegiate level, they have been setting trends in fitness since 1965, with an iconic heritage that few brands today can parallel. Uniting legends such as Arnold Schwarzenegger and Lou Ferrigno to the modern day stars like Simeon Panda, Gold\u2019s Gym has spanned decades of history to become one of the world\u2019s largest fitness chains, without losing touch of the Venice roots at the heart of the brand.
For more information, follow Gold\u2019s Gym via Instagram<\/a> or visit https:\/\/www.goldsgym.com<\/a>.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

ABOUT GOLD\u2019S GYM<\/strong>
What started out in 1965 as a small gym in Venice Beach, California has since become the most well-known and traditional fitness company in the world \u2013 Gold\u2019s Gym. Over the last 55 years, Gold\u2019s Gym has developed into a global brand with over 600 locations spanning 6 continents. Bodybuilding greats such as Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu worked out at the original Gold\u2019s Gym, which went on to become the most legendary gym in the world. In the fitness industry, the brand enjoys cult status and universal appeal with 96% aided brand awareness. In 2020, the RSG Group acquired Gold\u2019s Gym and integrated the brand into its portfolio, making it the global leader in the fitness sector. For more information, visit https:\/\/www.goldsgym.com\/<\/a> or follow Gold\u2019s Gym on Facebook<\/a>, Instagram<\/a> and Twitter<\/a>.<\/p>\n\n\n\n

About Opendorse
\nOpendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from the world\u2019s top brands, collectives, colleges, and partners including Team USA, NFLPA, PGA TOUR, and more.<\/p>\n\n\n\n

For press inquiries contact:<\/strong>
\nMatt Radmanovich \u2013 RSG Group
\nradmanovich@rsggroup.com
\n(310) 800-4714<\/p>\n","protected":false},"excerpt":{"rendered":"

<p>Iconic Fitness Brand Gold\u2019s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Amabassador Program Decades after pioneering modern bodybuilding and fitness culture, Gold\u2019s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide May 09, 2023 Venice, CA: Legendary Gold\u2019s Gym […]<\/p><\/p>\n","protected":false},"author":47,"featured_media":2349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_post_subtitle":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-3036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"_links":{"self":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts\/3036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/comments?post=3036"}],"version-history":[{"count":15,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts\/3036\/revisions"}],"predecessor-version":[{"id":9866,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts\/3036\/revisions\/9866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/media\/2349"}],"wp:attachment":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/media?parent=3036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/categories?post=3036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/tags?post=3036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}