{"id":3071,"date":"2020-07-15T14:48:33","date_gmt":"2020-07-15T14:48:33","guid":{"rendered":"https:\/\/www.goldsgym.com\/blog\/rsg-group-set-acquire-golds-gym\/"},"modified":"2025-05-12T19:02:12","modified_gmt":"2025-05-12T19:02:12","slug":"rsg-group-set-acquire-golds-gym","status":"publish","type":"post","link":"https:\/\/www.goldsgym.com\/blog\/rsg-group-set-acquire-golds-gym\/","title":{"rendered":"RSG Group Set to Acquire Gold\u2019s Gym"},"content":{"rendered":"\n

Berlin, Germany 07.14.2020:<\/strong> RSG Group GmbH<\/a>, Europe\u2019s innovation leader in the fitness and lifestyle sectors, was selected as the winning bidder in a court-approved auction process held on July 13, 2020, and is set to acquire the most well-known and iconic gym chain in the world, Gold\u2019s Gym. With this acquisition the RSG Group, which has mainly been active in Europe up to now, will become a global leader in fitness with over 900 locations and will be represented on six continents.<\/p>\n\n\n\n

Established in 1965 in Venice, California, Gold\u2019s Gym, hit hard by the economic shutdown due to the COVID-19 pandemic, filed voluntary petitions for relief under Chapter 11 on May 4, 2020, in an effort to facilitate the financial restructuring of the company.<\/p>\n\n\n\n

In mid-May, as part of the initial bankruptcy filing, Gold\u2019s Gym announced its plan to emerge from bankruptcy quickly through a pre-negotiated plan from its majority owner, TRT Holdings, Inc. After extensive negotiations with TRT Holdings and its creditors, Gold\u2019s Gym announced in late-May that it would implement a court-approved marketing process with TRT Holdings serving as the \u201cstalking horse bidder.\u201d<\/p>\n\n\n\n

At the conclusion of the auction on July 13, 2020, Gold\u2019s Gym announced that, subject to final approval from the bankruptcy court on July 24, 2020, RSG Group would be the purchaser of the company and its assets, with an estimated final purchase price of $100 million. Subject to final execution, approval and consummation, Gold\u2019s Gym will emerge from bankruptcy with 61 company-owned gyms and more than 600 franchise-owned gyms, along with a healthy balance sheet.<\/p>\n\n\n\n

\u201cGold\u2019s Gym is a fitness institution that had a major influence on the industry\u2019s development. It was a huge source of inspiration when I was setting up my first McFIT studio in W\u00fcrzburg, Germany back in 1997,\u201d said Rainer Schaller, the RSG Group\u2019s founder and CEO. \u201cI am incredibly proud that, in partnership with their current leadership team, we will be able to breathe new life into this iconic brand under the umbrella of the RSG Group.\u201d<\/p>\n\n\n\n

Schaller is also very familiar with the franchise model as he\u2019s been a franchisee in the food retail business for over 30 years. \u201cInstead of my original idea of slowly approaching franchising in the fitness sector, we are now diving in headfirst. This is the start of a new era for the RSG Group and I\u2019m really looking forward to its success,\u201d Schaller added.<\/p>\n\n\n\n

From Venice Beach to a global player<\/strong>
\nFrom its humble beginnings as a small fitness studio in Venice Beach, California, Gold\u2019s Gym has developed into a global brand with just under 700 gyms, expanding to six continents with three million members in the last 50 years. In the fitness industry, the brand enjoys cult status and has a global appeal with brand awareness near 96% among gym-goers.<\/p>\n\n\n\n

\u201cWith the acquisition of Gold\u2019s Gym, we are taking on a legacy that I have the utmost respect for. Our goal is to focus on the core values of Gold\u2019s Gym and find the right balance between preserving its roots and moving the brand forward,\u201d said Schaller.<\/p>\n\n\n\n

Successful diversification strategy<\/strong>
\nSince 1997, Rainer Schaller has succeeded in building a global corporation, the RSG Group, with more than 5,000 employees in 48 countries in over 300 locations. This stems from one single brand, McFIT, whose slogan is \u201cthe fitness studio for everyone.\u201d Continually pushing his company to the next level, he has taken a 360-degree approach to build and grow 17 brands across multiple sectors, including fitness, lifestyle, design and fashion.<\/p>\n\n\n\n

In recent years, Gold\u2019s Gym has focused on four different lines of business: managing its own gyms, franchising, driving revenues from its global licensing business and the digital personal training app GOLD\u2019S<\/strong> AMP\u2122, which was launched in 2017. Sebastian Schoepe, President of the RSG Group North America, who will be responsible for the migration of the Gold\u2019s Gym brand into the RSG Group, adds: \u201cAs we bring together our two teams, it is particularly important that we actively involve all team members and franchisees in the process. If we integrate their ideas into the expansion of the brand, we are confident that we will achieve our goal of leading Gold\u2019s Gym into a successful future,\u201d said Schoepe.<\/p>\n\n\n\n

Further expansion planned<\/strong>
\nIn addition to the market entry of the RSG Group into Turkey, France and the USA this year, additional growth on six continents is now anticipated with the acquisition of Gold\u2019s Gym.<\/p>\n","protected":false},"excerpt":{"rendered":"

<p>RSG Group GmbH, Europe\u2019s innovation leader in the fitness and lifestyle sectors is set to acquire the most well-known and iconic gym chain in the world, Gold\u2019s Gym. <\/p><\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_post_subtitle":"","footnotes":""},"categories":[69],"tags":[74,101,102,71],"class_list":["post-3071","post","type-post","status-publish","format-standard","hentry","category-press-releases","tag-golds-gym","tag-golds-gym-news","tag-news","tag-press-release"],"_links":{"self":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts\/3071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/comments?post=3071"}],"version-history":[{"count":4,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts\/3071\/revisions"}],"predecessor-version":[{"id":9615,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/posts\/3071\/revisions\/9615"}],"wp:attachment":[{"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/media?parent=3071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/categories?post=3071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goldsgym.com\/wp-json\/wp\/v2\/tags?post=3071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}